Work / Hyatt Place Ha Long Bay
Hyatt Place
Ha Long Bay
The brief
Make a brand-new Hyatt Place feel like the calmest way to see one of Vietnam’s great landscapes.
Hyatt Place Ha Long Bay Bai Chay is a contemporary high-rise looking out over the bay. The brief was to position it as the ideal base for exploring Ha Long Bay — modern comfort with the destination on the doorstep — and to do it through emotional, experience-led storytelling rather than a feature list, with particular focus on the terrace, the pool, and the bay-view balcony rooms. Everything was made to Hyatt’s videography guidelines so the films sat naturally within the brand.
The deliverables came from a single visit: one 45-second landscape hero film and six 15-second vertical reels, with destination coverage of the bay itself.
The approach
The story splits roughly one-fifth bay, four-fifths hotel: open on Ha Long Bay to set the place, then follow a single guest through one quiet day — a light-filled lobby arrival, curtains drawing back on a panoramic view, a balcony tea ritual, pool and garden, a chef’s plating and an unhurried breakfast, golden hour on the terrace at sunset, and a closing drone pull-away over the bay at dusk. Director-led but natural — real service moments over posed performance — with ASMR-inspired sound design carrying the bay’s wind and water into the calm of the interiors.
A sense of place first
Open on the bay, so the hotel is always read within its setting.
One quiet day
A single guest’s rituals give the film a human throughline.
Felt, not shown
Golden-hour light and ASMR sound do the selling — never a hard pitch.
Frames
Frames from the Ha Long Bay film — the bay, unhurried.
How it was used
Delivered as a 45-second hero film for the hotel’s website and screens, with six vertical reels cut for Instagram and paid social — the bay carried through all of them as the hook.